EXPERIENCE: KJ DIGITAL
MATERIAL: MARKETING CAMPAIGN
PROGRAMS USED: GOOGLE DOCS
I created this marketing campaign to boost my client's sales in senior photography for the 2017 graduating class. It's essentially a referral program where seniors refer their friends for a discounted session. The more referrals that a Senior Brand Model has, the more prizes they receive. Content in link shows the brainstorming of the marketing campaign.
EXPERIENCE: KJ DIGITAL
MATERIAL: REFERRAL CARDS
PROGRAMS USED: ADOBE PHOTOSHOP, WHCC
I created this digital content in Adobe Photoshop and ordered the two-sided referral cards (the size of business cards) through WHCC for the purpose of being handed out by the Senior Brand Models as credit towards their own senior photos. The photo above shows the front of the referral card- the back consisted of a photo of one of the Senior Brand Models.
EXPERIENCE: KJ DIGITAL
MATERIAL: BLOG POSTING
PROGRAMS USED: PHOTOBIZ BLOG PUBLISHER
I started a blog through Photobiz- which is a website platform created for photographers. I made the blog available to clients through the website as an internal link. Clients could access the blog postings through email marketing and social media marketing advertisement. Content in link shows the blog text from the original posting.
EXPERIENCE: UNIVERSITY OF ST.THOMAS
MATERIAL: MARKETING PLAN
PROGRAMS USED: MICROSOFT WORD, GOOGLE DOCS
My capstone course (Marketing Management) consisted of a group effort the entire semester of working with United Healthcare's Children's Foundation's nonprofit called 'Tickets for Hope' to develop a marketing plan to reach their goal of increasing ticket sales by 50% for the following year. We collaborated with the nonprofit and spent the semester researching competition, collaborators, segmentation, targeting, positioning, and their marketing mix. At the end of the semester we held a presentation with 4 of the company's nonprofit managers to assess their needs and propose a plan to meet their goal.
EXPERIENCE: UNIVERSITY OF ST.THOMAS
MATERIAL: BUSINESS PLAN
PROGRAMS USED: MICROSOFT WORD, GOOGLE DOCS
In my Retailing class we were asked to partner up with another student and write a business plan on an existing company. My partner and I chose Express- specifically the Factory Outlet in Eagan because my partner actually had a part-time job there at the time. We decided we could get more insight to the management and employee experiences to help improve our business plan.
EXPERIENCE: UNIVERSITY OF ST.THOMAS
MATERIAL: MARKETING PLAN
PROGRAMS USED: MICROSOFT WORD, GOOGLE DOCS
In my first marketing class ever we were put into groups and asked to choose an existing company to develop a Marketing Plan for. Our group chose to do Chipotle based on our mutual favor of their company core values geared towards healthy, non-GMO, organic products that help local farming communities. We all did our parts in writing the Marketing Plan and I also specifically did the editing and aesthetics of the paper.
EXPERIENCE: UNIVERSITY OF ST.THOMAS
MATERIAL: CONTENT MARKETING/COPYWRITING - MEMO
PROGRAMS USED: MICROSOFT WORD
In my Operations and Supply-Chain Management class my assignment was to read a case study on Zara's fast-fashion retail and to reiterate the content into a manageable memo form. The purpose of this assignment was to challenge our skills in recreating an otherwise long-read case study that my imaginary boss gives to me into a short yet manageable read to restate back to my boss and co-workers. I received the top score from my professor and was told I had great writing skills.
EXPERIENCE: UNIVERSITY OF ST.THOMAS
MATERIAL: THEORETICAL NEW PRODUCT DEVELOPMENT
PROGRAMS USED: GOOGLE SLIDES, MY BRAIN
In my Business Ethics course we were divided into groups and were asked to come up with a new product or service to create a business plan for. Our group voted on my idea for the business idea of 'College Crates'- a membership service that delivers a box to students and alumni of MN colleges on a monthly basis. The crate contains University memorabilia and coupons to local restaurants and cafes. Our product was voted the most ethical in our class due to the fact that we marketed our product as a nonprofit Benefit Corporation whose mission was to give back to the community through scholarships to under-financed students.
EXPERIENCE: UNIVERSITY OF ST.THOMAS
MATERIAL: DIGITAL ADVERTISEMENT
PROGRAMS USED: ADOBE PHOTOSHOP
I created this digital ad for a group project in my Consumer Behavior Marketing class. Research showed that young adults who study abroad were reluctant to try exotic foods. Our focus was to appeal to younger to middle aged consumers to encourage them to try our fast-casual Indian Cuisine. The project did not require students to make an ad, but I wanted to create it anyway. The professor and many students complimented my work after our presentation.
EXPERIENCE: PERSONAL ENDEAVOR
MATERIAL: PUBLIC TRAVEL BLOG
PROGRAMS USED: BONJOURNAL
My most recent blog and something I can continue the more I travel. I used BonJournal- a traveling blog site made for an easy blog to publish and upload photos while you're on the go. I recently travelled outside of the US to the Philippines and recorded my thoughts every day that I was there from a small ipad and attachable keyboard. Happy Reading.
EXPERIENCE: PERSONAL ENDEAVOR
MATERIAL: PUBLIC HEALTH & FITNESS BLOG
PROGRAMS USED: WIX.COM
The first time I ever used a website building platform it was with WIX.com to create my own health and fitness blog. I loved the process of being able to choose how my website looked but I didn't stray far from the already-built templates. My desire for customization came later on.
EXPERIENCE: PERSONAL ENDEAVOR
MATERIAL: PERSONAL BLOG
PROGRAMS USED: TUMBLR
Tumblr was the first blogging website that I ever used to write about my own personal experiences in my teenage years up until my early twenties. I have always been passionate about writing down my thoughts.