Hi there! My name is Kassie and I am a college grad who loves the outdoors and getting my hands on creative projects to keep me busy. I live in Savage, Minnesota and am seeking an opportunity around the Twin Cities.
I recently graduated with a Bachelor's in Marketing from the University of St.Thomas and have been seeking opportunities related to my field. I am especially interested in digital marketing and graphic design. I have experience in social media management, campaign marketing, and digital content creation.
"Happiness is an accomplishment."
As the Director of Social Media of the American Marketing Association (AMA) student organization I was responsible for creating digital media content and graphics for social media and email.
o management of digital media content
o creation of digital media content via Adobe Photoshop
o works closely with email coordinator to send completed digital graphics in AMA emails
o collaboration with members of AMA to ensure content is posted on TVs around campus
o creating awareness for AMA through social media platforms (Facebook, Instagram, Twitter)
Started my own digital marketing business in 2016 where I managed digital marketing and graphic design needs for a local photography business:
o Created a partnership with AuSM (Autism Society of Minnesota) to build a cross-promotional relationship to raise awareness and support to autistic communities
o Created a blog for owner to improve SEM and create customer loyalty and rapport
o Created a marketing campaign/referral program called the 'Senior Brand Model Program' to reach new clients
o Designed a new brand logo to aid a rebranding of the company
o Increased Facebook likes by 1200+ by the end of 12 months
o Created a Google Analytics account to start collecting data and measuring consumer behavior
o Implemented email marketing through MailChimp to drive customer loyalty and to advertise the latest campaigns and events
Other task managements include:
o creating digital content/media via Adobe Photoshop and Illustrator
o photo editing portraiture professional/ Photoshop wizard
o sharing files via Dropbox with clients to receive and send work
o creating a marketing content calendar and strategizing campaigns and promotions
o management of all social media platforms (Facebook, Instagram, Twitter, Pinterest)
o using techniques via Adobe Photoshop and Lightroom to digitally edit photographs
o attending local photography seminars to advance Photoshop experience
o ordering packaging and prints from WHCC to complete client orders
o posting relevant industry content on social media platforms to promote business
o overseeing a day-to-day schedule, overall office organization, and communicating with clients
